P2R INC

SERVICES

PAST & CURRENT CLIENTS

BRAND WITH PURPOSE

STRATEGIC SOLUTIONS

BRAND BUILDING

DIGITAL MARKETING

STRATEGIC PUBLIC RELATIONS

AI TECHNOLOGY & AUTOMATION

THE SGO PROGRAM →

PAID MEDIA

TWO DECADES OF BRAND LEGACY

LOS ANGELES & ORANGE COUNTY — EST. 2017

WHO WE ARE

WE DON’T JUST BUILD BRANDS… WE CREATE LEGACIES.

At P2R Inc., we are dedicated to building brands through creative alignments, strategic public relations, digital marketing campaigns and more. With over two decades of experience, our seasoned experts elevate your brand by integrating innovative ideas and proven strategies, ensuring that you build a captivated audience, engage consumers effectively and achieve cultural relevance. Under the visionary leadership of Tracy Keyser, P2R has crafted influential campaigns for celebrities, CEOs, non-profits, doctors, dentists, lawyers, fashion brands, beauty brands, and wellness brands. At P2R, we don’t just build brands, we create legacies. Now, with a dedicated technology division we pair that media influence with AI powered systems that move the needle — so your brand wins the algorithms.

YEARS OF BRAND STRATEGY

BRANDS ELEVATED

INDUSTRIES SERVED

AI ENGINES TRACKED DAILY

CAPABILITIES

TWO DIVISIONS. ONE STANDARD. THIRTEEN DISCIPLINES UNDER ONE ROOF — SELECT ANY LINE TO READ WHAT IT DOES FOR YOU.

DIVISION I — THE AGENCY

BRAND & INFLUENCE

STRATEGIC PUBLIC RELATIONS

INFLUENCE

Media coverage that places your brand in the conversations that matter. Two decades of organic earned media across business, beauty, health & wellness, entertainment, film, fashion, hospitality, legal, and tech — turned into coverage that compounds.

DIGITAL MARKETING

GROWTH

Full-funnel digital activations that move your brand’s narrative in today’s modern AI-driven world: SGO (search generative optimization), SEO (search engine optimization), Google Ads, text message & email drip campaigns, social media ads & automation.

BRAND BUILDING

IDENTITY

From initial concept to launch, P2R builds brands from the ground up — developing your brand identity, logo, custom SGO-ready website, copywriting and messaging to create a cohesive, compelling brand built for growth.

STRATEGIC ALIGNMENTS

PARTNERSHIPS

The trifecta we pioneered: brands fused with celebrities and charities, marketed across every channel. Alignments that create cultural relevance money can’t buy.

INTEGRATED PAID MEDIA

REACH

P2R connects brands with trusted paid media partners to create strategic, multi-platform campaigns across radio, outdoor and billboard advertising, cinema, streaming, digital pre-roll and other targeted channels — expanding reach, visibility and impact.

IMMERSIVE EVENTS

EXPERIENCE

From raising funds or elevating profiles to creating unforgettable brand moments, P2R produces immersive experiences that make an impact: red carpets, product launches, grand openings, private influencer events.

DIVISION II — THE LAB

TECHNOLOGY & AUTOMATION

AUTO SGO

AI SEARCH GROWTH

Search Growth Optimization — automated. We track how often AI assistants recommend your business across all five major engines, score it daily in one number, and run an autopilot that drafts the fixes. You approve; the system grows your AI visibility while you sleep.

HOW THE SGO PROGRAM WORKS →

SOCIAL MEDIA AUTOMATION & CONTENT CREATION

AUTOMATION

Pipelines that plan, draft, and schedule your content on a system — not a scramble. Automated workflows paired with human creative direction, so every post ships on time and on brand.

CUSTOM WEBSITE BUILDS

ENGINEERING

Hand-coded, production-grade websites with zero page-builder bloat. Scoped in writing, delivered as working files, documented so you’re never held hostage by your own tools. Fixed price before work starts.

SECURITY ENHANCEMENTS

HARDENING

ISO-aligned security reviews and hardening for your sites, portals, and data pipelines. SSO-ready architecture, isolated per-client workspaces, and audits that find the hole before someone else does.

CONTENT CREATION

EDITORIAL

Campaign copy, editorial, scripts, and brand storytelling — created by a team that has launched empires. Content built to convert, not just to fill a feed.

GRAPH DATABASE BUILDING

INTELLIGENCE

Graph memory systems that index your existing records — folders, inboxes, spreadsheets, live databases — and write the brief a person would have written by hand. Your institutional knowledge, queryable and alive.

PROOF

BRANDS WE’VE HELPED SHAPE

For more than two decades, we’ve had the pleasure of working with a diverse range of clients — from doctors and dentists to beauty, fashion, nonprofit and lifestyle brands, as well as some of today’s most recognized celebrities and CEOs.

40+ BRANDS ACROSS BEAUTY, FASHION, HEALTH, HOSPITALITY, FILM & TECHNOLOGY

WHO WE ARE

THE VISIONARIES

TWO DECADES OF MEDIA INFLUENCE, PAIRED WITH AN ENGINEER’S OBSESSION FOR WHAT COMES NEXT.

FOUNDER · PRESIDENT

TRACY KEYSER

BRAND VISIONARY · FILM PRODUCER · SERIAL ENTREPRENEUR

Tracy Keyser was born in Harare, Zimbabwe and moved to California with her family when she was 8-years-old. After excelling in academics, violin, and tennis, Keyser attended UCSB on a full athletic scholarship, leading the Division 1 Women’s Tennis Team as Captain. Keyser spent years giving her time to different charities and went abroad to Cambridge University in England to do additional studies. After graduating from UCSB with a B.A. in Sociology, Keyser went to Sydney, Australia from 2000 to 2001, pursuing the world of Management in Fashion.

From 2001-2007 Keyser worked as an Assistant Buyer in several boutiques and later as Manager of a major retail fashion chain, running it’s flagship location on Robertson Blvd. in Beverly Hills where she styled celebrities, produced fashion shows, opened multiple stores, and executed events that raised money for charities.

Honing her skills as a Brand Visionary and wanting to dive into the marketing world, Keyser left retail and joined Clear Channel Broadcasting in Los Angeles to pursue an advertising and marketing career. While at Clear Channel, Keyser quickly became #1 in sales in the nation, breaking records and leading the way of fusing brands with celebrities and charities, then marketing that trifecta over the airwaves.

In 2009, Keyser left Clear Channel to work closely with The Kardashians and launch the empire it is today with a small team of strategic thinkers, culminating in the opening of the Kardashian Khaos store with MGM Hotel Group.

With an array of celebrity clientele collaboration successes under her belt, and having taken new brands to market through creative strategies, strategic PR and outside the box thinking, Keyser currently thrives today as President of her own company P2R Inc. since 2017 with her select team of professionals. P2R represents an array of brands, doctors, non-profits, and entrepreneurs. Follow her and see some of the creative digital marketing campaigns on X @Tracy_Keyser and @P2R_INC on Instagram.

X — @TRACY_KEYSER

INSTAGRAM — @P2R_INC

TRACY@P2RINC.COM

FOUNDER · PRESIDENT

TECHNOLOGY DIVISION

CHIEF TECHNOLOGY OFFICER

RYAN FUGATE

AI & DIGITAL STRATEGY · ENGINEER

AUTO SGO →

AUTOMATION SYSTEMS

CUSTOM WEB BUILDS

SECURITY

CONTENT PIPELINES

GRAPH DATABASES

A lifelong coder, Ryan has spent his career engineering software for Fortune 500 companies, government agencies, and high-growth ventures — building the kind of secure, scalable systems most agencies never touch. At P2R he leads the Technology & Automation division, the engineering engine behind the agency’s AI-powered services.

His work spans the full modern stack: Auto SGO systems that score and grow brand visibility across every major AI engine on autopilot; social media automation that plans, creates, and schedules content on a system rather than a scramble; custom hand-coded website builds with zero page-builder bloat; security enhancements hardened to ISO-aligned, SSO-ready standards; content creation pipelines that ship on time and on brand; and graph database architectures that turn a company’s scattered records — folders, inboxes, spreadsheets, live databases — into institutional memory that actually answers questions.

His philosophy is simple: fixed price before work starts, working files on delivery, and documentation so clients are never held hostage by their own tools — every build hand-coded, security-hardened, and measured.

RYAN@P2RINC.COM

LET’S BUILD YOUR LEGACY.

Whether you need a brand strategically positioned to break through the noise or the AI infrastructure to keep it there… the conversation starts here.

START A CONVERSATION →

NEW BUSINESS

Tracy@P2Rinc.com

TECHNOLOGY & BUILDS

Ryan@P2Rinc.com

PROGRAMS

AI SEARCH VISIBILITY — SGO

FOLLOW

INSTAGRAM — @P2R_INC

X — @TRACY_KEYSER

BRAND WITH PURPOSE · LOS ANGELES & ORANGE COUNTY, CA

About P2R Inc · FAQ